photo of natural handmade soap bar, lotion bar and healing balm on a piece of wood.

Our Story

Made from the Goodness of the Earth

The Earth does not belong to us: we belong to the Earth - Chief Seattle

Good Earth, at our core, is an Earthcentric company. Our intention is to provide the highest quality products we can craft with the least amount of impact. Our products are created to be simple, yet effective, to smell amazing and most of all to be affordable. We hope we hit the mark!

Clean Products

We believe less is more when it comes to the products we put on our bodies. Simplicity combined with quality ingredients are what make our products not only good for you, but good for the planet.


We are proud to say that with 100% certainty that each and every product that goes out into the world is made by hand by one of us at Good Earth. From weighing the ingredients, to labeling each product- we do it all.

Responsibly Made

We take our responsibilities seriously at Good Earth. You will never find palm oil, sodium laurel sulfate, phthalates or parabens in our products. We 100% cruelty free and do not test on animals. 

Made in Wisconsin

We are proud to be made in the US. We also believe in supporting our local economy. 90% of the materials we use in our products are produced here in the United States. 

 Supports the Planet

Our commitment to supporting the environment is at the forefront of every choice we make. From purchasing green energy to sending a free packet of wild flower seeds with each purchase to help save the bees. 

The Whole Story

Good Earth's story began in 1999 in the tiny kitchen of a remodeled 1971 mobile home which I called home during college. It started as an organic chemistry project that blossomed into what is now Good Earth Soap. Little did we know the impact that chemistry homework project would have on our lives. It is the foundation of our company.

The Good Earth took root from a very simple beginning. Simplicity, combined with quality, is the key inspiration of the Good Earth. All of our products are thoughtfully created entirely from scratch. We do it all, from weighing the ingredients to packaging the orders. Not one step of the process is overlooked. I want you to love each and every item you purchase from us and know that we appreciate you choosing our company.

People often ask me why I got into this business. Honestly, founding the Good Earth gave me a platform to put my thoughts into practice. All of my philosophies are embodied in the Good Earth - from implementing sustainability practices to sourcing compostable packaging. Good Earth is my vehicle to drive environmental change. It is my way of giving back to the community and using the natural ingredients provided by the earth to enrich the lives of others. I know I am making a difference. One bar of soap at a time. And so are you in supporting us.

I feel very strongly about our commitment to the environment. It is at the forefront of every choice we make in our lives from using green electricity to sending a free packet of wild flower seeds with your orders to help save the bees. We are continually trying to reduce our footprint on the earth. All of products are biodegradable and the vast majority of our packaging is recyclable or compostable. Each year we support others who spend their time defending the earth by donating a portion of our proceeds to nonprofit organizations.


The future of the earth depends upon the choices we make today. We are continually trying reduce our footprint on the earth.

Giving back

Every year we support others who are also working towards a greener future by donating a portion of our profits to organizations like 1% for the planet and One Tree Planted.

About Tracy

photo of Good Earth owner holding a long haired cat


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